Tuesday, November 24, 2009

Cultural Tourism, Maybe?

Here's a basic framework for the system I'd like to implement:

Concept:
Visiting tourists participate in a variety of cultural activities utilizing local resources. All aspects of coordination and execution will be carried out and sustained by locals.

Goals:
Boost economic opportunity for businesses and individuals in the area, offer new avenues of income to explore and develop. Empower local entrepreneurs, introduce possibility, encourage creative thinking. Integrate local elements. Provide a positive experience for visitors, encouraging return trips and word-of-mouth exposure.

Elements:
  • GUIDES: Available for contact info, to facilitate motions between the different activities, translation, and introduction to homestay families
  • HOMESTAYS: Local families willing to host visitors
  • TREKKING: L___ leads short daytrips through the mountain trails. J___ leads multi-day trips during which groups stay overnight with Berber families in small mountain villages
  • COOKING CLASSES: Lessons with willing locals-- perhaps homestay families, couscous co-op?
  • POTTERY VISITS: Observe potters at work, visit various stations around the neighborhood, witness preparation, throwing and firing. Possible participation? Opportunity to purchase authentic items
  • HOTELS: Maroc Lodge, Le Source Bleu, both on the outskirts of the neighborhood
  • ADVERTISING: website, wikitravel, brochures distributed in Marrakech and beyond!

Questions/Needs/Initial steps to take:

Availability:
  • Who is available to work as guides during the visits?
  • Which families are willing act as homestay hosts?
  • Which potters are willing to be part of this idea?
  • What are the potters willing to offer in terms of demonstration, explanation, or even visitor participation?
Pricing:
  • Guides, homestay families, potters, trekking guides, and those hosting cooking classes will need to be compensated for their time, work, and materials. Talk to the community. Figure out and agree upon pricing for each. We need a simple system-- a "menu" of activities and their prices.
  • How, when and whom will the visitors pay?
  • How will payment be distributed to the appropriate parties?
Advertising:
  • Who pays for web hosting?
  • Who pays for printing of brochures?
  • Where can we have this done? Who will design them?
  • Can we obtain funding from outside sources to take care of this initial cost?
Friday Seafood Buffet:
  • ....wait, what?

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